I’m Dominic Lucenario. My passion is to design and build high-conversion websites.

I got hooked on coding back in college, building a simple bookstore app for my database class. Nothing fancy, just basic CRUD stuff, but I weirdly loved the head-scratching and bug squashing. Still do, honestly.

My first gig was an internship at a security startup founded by one of my professors. It was fast-paced, a little chaotic, and the best crash course I could have asked for. When the company got acquired, I went off on my own for a bit, playing with modern web frameworks, picking up a few certificates and building ERP and HR apps for different companies.

After that, I spent several years at an ecommerce agency building headless stores on the JAMstack. We were always pushing what the stack could do, and that's where I really fell for ecommerce.

These days I'm a freelancer working with multiple clients. AI is a big part of how I work now. It helps me ship faster and juggle a few projects at once, without letting the quality slip.